Position Title: Senior Manager, Marketing and Audience Advancement

Position Type: Permanent Full-Time

Salary Range: $57,000-$67,000

Start Date: Immediate

 

ABOUT CANADIAN STAGE

Canadian Stage is one of the country’s leading not-for-profit contemporary performing arts organizations.
An anchor organization in Toronto’s vibrant cultural scene, Canadian Stage is a home for new and
dynamic art forms, as well as an incubator and exporter of leading-edge contemporary and
multidisciplinary performance.

Sharing innovative work from Canada and worldwide, the company stages an annual season across three
Toronto venues, including its beautiful heritage building on Berkeley and Front Street in the vibrant St.
Lawrence Market neighbourhood.

In its long and storied history, Canadian Stage has employed thousands of artists and produced hundreds
of new productions for over 5,000,000+ audience members, including the premieres of over 350+ new
Canadian theatre and dance works. Many of the plays developed by Canadian Stage have been
nominated for Canada's most prestigious literary and performing arts honours, including Governor
General's, Chalmers, and Dora Mavor Moore Awards.

POSITION SUMMARY

Canadian Stage seeks a strategic thinker and passionate arts marketer for a new position in the
organization: Senior Manager, Marketing and Audience Advancement.

Reporting to the Director of Marketing and Communications, this position is a key member of the
marketing team with a focus on new audiences through data-driven tactics and channels, including digital
marketing, out of home marketing, partnerships, and more.

This position supervises the workflows and outcomes of the Digital Strategy and Communications
Manager and Publicist, and is supported by various positions within the marketing department.

This position presents an exciting opportunity for an existing or emerging leader to contribute to the
growth and flourishing of theatre and the performing arts in Toronto by attracting audiences to one of
Canada’s most storied theatre companies. The successful candidate will work closely with the Canadian
Stage Management Team, executive leadership and cross-departmentally to embed excellence in
strategic communication and planning across the organization.

RESPONSIBILITIES

Primary Responsibilities

• Co-Creation of Marketing & Sales plans for every production across all key segments
• Create and deploy effective digital marketing campaigns in Meta and Google Ads
• Responsible for weekly and monthly single-ticket sales reporting and KPIs
• Supervise and approve all email marketing content planning by season and by campaign
• Envision and manage auxiliary audience engagement events and activities with CS and partners
• Develop and implement single ticket marketing plans and strategies that meet annual and byshow targets
• Develop and implement sales and engagement journey-paths that increase frequency
• Develop and execute production advertising (digital, print, outdoor, radio, etc.) that are bold and
  effective.
• Develop and nurture promotional partnerships (sectoral, print media, radio)
• Approve and ensure high-impact cross-platform digital content
• Provide direction and approval of show-related marketing materials (e.g. design, execution,
  distribution) including out of home, signage, print, digital, website, etc.
• Act as CS's representative in the coordination with co-producers on promotion and new audience
  marketing
• Develop and nurture promotional partnerships with community / demographic influencers and
  leaders
• Develop and execute unique promotions or/and cross-promotions
  Experiment with new and innovative approaches to deepen relationships and engagement with
  new communities
• Ensure best-in-class use of codes, testing and analytics to refine approaches and meet/exceed
  targets
• Supervise and ensure organic social media that is on-brand, planned, interesting, and strategy-led
• Approve messaging toolkits to aid cross-promotional social media campaigns
• Create key communications messaging that supports by-show and org-wide communication
  objectives
• Manage freelance publicity, including supervision and approval of releases, materials and
  engagements
• Analyze ticket-buyer trends and preferences through quantitative and qualitative research

Secondary or Supporting Responsibilities

• Contribute to the creation of Marketing & Sales plans for every production across all key
  segments
• Contribute and support department revenue and expense budget and planning
• As appropriate, contribute to email marketing content planning
• Provide input in the development & refine CS' communications playbook
• If and as needed, provide support to annual and quarterly Subscription Campaign plans
• Other duties as required

 

KEY COMPETENCIES AND QUALIFICATIONS FOR THIS POSITION:

• You might have a post-secondary education, perhaps in marketing and communications. But,
  more importantly, you have at least 3-5 years of progressively responsible experience in
  marketing/advertising for in the performing arts and ticket-based sales.
• A proven record for moving ticketing inventory.
• Strong organizational, project management, analytical and interpersonal skills
• Experience in paid digital marketing including Meta, Google AdWords and Google Analytics
• The ability to adapt and respond to learnings, critique, and input.
• Ability to prioritize and manage multiple projects on time and on budget.
• Demonstrable skills to interact effectively with team members to direct workflow, assess
  performance, and assign duties.
• Strong knowledge of CRM and other data collection and analytical systems
• As a steward for internal and external communications, you have cultural competencies that are
  centered around equity and inclusion and in ways that are responsive to the needs of diverse
  communities.

 

STATEMENT OF INTENTION

Canadian Stage is committed to building an anti-racist organization and an equitable and inclusive cultural
institution. We are working to reflect the stories, ideas, concerns, and priorities of the communities we
have been entrusted to serve authentically and meaningfully.

To address the under-representation of racialized and Indigenous employees at Canadian Stage and to
affirm the importance of diverse lived experiences and insights for this position and Canadian Stage as a
whole, we encourage and welcome applicants who identify as Indigenous, Black, and People of Colour in
the application process.

 

APPLICATION PROCESS

Applications should be submitted by January 5, 2023, and include:

• A Letter of Intent stating the candidate’s interest in the position, relevant experience, and critical
  responsibilities. The letter should be no longer than one page.
• A Resume, no longer than two pages.

If possible, please merge your cover letter and resume into one PDF. Please send your application to:
hr@canadianstage.com and use the email subject header “Senior Manager, Marketing and Audience
Advancement”.

The review of candidates will begin as applications are received and will continue until the position is
filled.

All qualified persons are encouraged to apply; however, Canadians and permanent residents of Canada
will be given priority. While we thank all candidates for their interest, only those short-listed will be
contacted.